A Pisco for everyone

Woman Tugging Llama Beneath Stone Wall

As part of Peru’s new Country brand/image, a series of videos have been launched in Peru. The message is; There is a Peru for everyone. I believe these videos really depict well what Peru has to offer and the richness of it’s culture. Furthermore, it adds to the romanticism of a product like pisco. When you drink pisco you are drinking centuries of tradition and experiencing a culture with abundant passion that you can literally taste! Just like there’s a Peru for everyone, there’s a pisco for everyone! Which brand do you best prefer?

Salud my friends!

This is the transcript in Spanish. Unfortunately they have not made an English versions yet but I have done my best to translate the message below.  Watch the video and take a mini-tour of Peru’s vast offerings.

A veces creemos haberlo visto todo,
pensamos que las posibilidades no son infinitas,
y decidimos movernos.

El movimiento siempre implica un cambio,
trazamos un recorrido, viajamos,

Entonces un mundo nuevo y facinante se diespligua ante
nostoros y modifica lo que creemos establecido,
nos obliga a verlo todo de nuevo a recuperar la innocencia,
descubrimos milliones de colores, sabores, texturas y aromas,
facetas ocultas y misteriosas, en una tierra que cambia
para siempre nuestra manera de percivir el planeta.

Una Tierra en donde civilizaciones legendarias…
grandiosas, dejaron su huella
imborrable, custodiada por los dioses.

Aquí!!! vivimos experiencias sensoriales, nuevas y únicas.
Nos medimos con nosotros mismos, desafiamos todos nuestros límites.

Esta tierra mitica, es hoy, una nación grande
y pujante, con una economía en desarrollo abriéndose al mundo.

Navegamos, volamos cielos calmos, cruzamos selvas, valles ricos y fértiles,
desiertos eternos y alturas bañadas de blanco.

Contemplamos la perfecta síntesis del mundo,
y las innumerables posibilidades de la técnica y tecnología aplicadas.

Disfrutemos de todo lo que esta tierra, tiene para ofrecernos;

Explosiones de vida y color en cualquier rincón donde se mire.

Hay un Perú para cada quién.

Sometimes we think we’ve seen it all
We think the possibilities are not endless
and so we decide to move.
Movement always implicates a change
an itinerary, travel, and then a fascinating new world
unfolds before us and it adjusts what we believe to be established truths.

It makes us take a second look, to regain innocence,
we discover millions of colors, flavors, textures and aromas.
We discover hidden and mysterious things in a land that will
forever change the way we perceive this planet.

A land where Legendary and grandiose civilizations,
left their indelible footprints,
guarded by the gods.

Here! We live new and unique sensory experiences
We measure ourselves, challenge our limits.

Today, this mythical land, is a large and powerful nation,
With a developing economy open to the world.

[Here] We Sail, we fly calm skies, we cross jungles,
we hike rich and fertile valleys, deserts and
eternal heights covered in snow.

We see the perfect synthesis of the world,
and the countless possibilities that
technology has to offer

We enjoy all that this land
has to offer:
Explosions of life and color in every corner you look.

There is a Peru for everyone.


background, Peru