Porton Ad

Pisco Porton – The Door for the Pisco Category

In the March issue of The Tasting Panel, we were introduced to Pisco Porton’s first print media ad, pictured here.

Continue Reading →

Figs

Grape Tutorial: Mollar

The Mollar grape has a copper tone to it and appears to be closely related to the Quebranta varietal.

Continue Reading →

Humala sworn in

Humala is Inaugurated

Yet another thing to celebrate on this 28th of July – Ollanta Humala has been inaugurated as the 94th President of the Republic of Peru. 

Continue Reading →

Peruvian boy

Peruvian Independence Day & National Day of PISCO

Happy Peruvian Independence Day! 190 years ago today, on July 28, 1821, Peru declared its independence from Spain.

Continue Reading →

Man filling his jug with Pisco - Photo courtesy of Andina News Agency

Fountain flows with Pisco

During the Independence Day festivities in Lima, a fountain in Surco flowed with PISCO for three days!! The public was invited to dip their cup and have a sip!

Continue Reading →

machu_picchu_100

Happy Centennial Machu Picchu!

Today marks the 100 year anniversary of the discovery (or re-discovery) of Machu Picchu!  It coincides with the entire week of celebrations leading up to July 28th, Peruvian Independence day.   Let the festivities begin!

Continue Reading →

Ernest Hemingway pouring pisco

Happy Birthday Hemingway!

Today would have been Ernest Hemingway’s 112 birthday!!

Continue Reading →

Copa America 2011

Peru vs Chile – The Pisco War

The never ending battle.  These two countries are always at odds for one thing or another.  There are historical battles, patent battles and of course the biggest of them all, the PISCO BATTLE!

Continue Reading →

quebranta grapes-what is pisco

Grape Tutorial: Quebranta

Oh Quebranta my love!  The Quebranta grape is the strongest of all pisco grape varietals. 

Continue Reading →

Pisco Sour Limes on Tree

Lemon or Lime in your Pisco Sour?!

What a dilemma this has been!?  Lemon or Lime!? 

Continue Reading →

Woman Tugging Llama Beneath Stone Wall

A Pisco for everyone

As part of Peru’s new Country brand/image, a series of videos have been launched in Peru. The message is; There is a Peru for everyone. I believe these videos really depict well what Peru has to offer and the richness of it’s culture. Furthermore, it adds to the romanticism of a product like pisco. When you drink pisco you are drinking centuries of tradition and experiencing a culture with abundant passion that you can literally taste! Just like there’s a Peru for everyone, there’s a pisco for everyone! Which brand do you best prefer?

Salud my friends!

Continue Reading →

Making sure the water tank in Peru, Nebraska shows some Peruvian Patriotism!

Perú – Nebraska

PromPeru has put together a video to explain what it means to be Peruvian.  This video was launched as part of  Peru’s new branding endeavor.

Continue Reading →