Porton & Shakira make you Rabiosa!

Have you seen Shakira’s new music video for her single Rabiosa?

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Happy Ceviche Day!

Today, June 28th is National Ceviche Day in Peru (dia del ceviche). 

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Pisco in Bloomburg!

Yet another mainstream publication picks up on the Pisco trend.  Salud!

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Ollanta Wins!

On Sunday, Ollanta Humala defeated Keiko Fujimori, the daughter of a populist former president, by 51.5% to 48.5%. 

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A Pisco for everyone

As part of Peru’s new Country brand/image, a series of videos have been launched in Peru. The message is; There is a Peru for everyone. I believe these videos really depict well what Peru has to offer and the richness of it’s culture. Furthermore, it adds to the romanticism of a product like pisco. When you drink pisco you are drinking centuries of tradition and experiencing a culture with abundant passion that you can literally taste! Just like there’s a Peru for everyone, there’s a pisco for everyone! Which brand do you best prefer?

Salud my friends!

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Perú – Nebraska

PromPeru has put together a video to explain what it means to be Peruvian.  This video was launched as part of  Peru’s new branding endeavor.

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Perú – Country Brand

In 2009 the Peruvian Tourism Ministry and promotional agency, PromPeru,  started to work on an idea of re-branding the image of Peru to the world.  The economy was rising and tourism was increasing, the time had come to demonstrate the beauties of Peru to the world through a mastermind branding/advertising campaign. 

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